Marketing consultants are accustomed to having a busy schedule. In reality, you probably discover that your typical day consists of back-to-back meetings, juggling decisions based on both creativity and data, managing other staff, and becoming knee-deep in analytics and reporting.
Simply put, since marketing consultants have a lot to do, every product that makes their jobs easier is a blessing. Here is a summary of the top 5 tools that every marketing consultant requires to automate procedures, streamline tasks, and increase productivity.
Marketo - For Lead Generation
Marketo is a comprehensive marketing dashboard that gives users and marketers everything they require for lead generation, lead management, marketing automation, and even account-based marketing (ABM) for B2C and B2B companies.
Adobe Marketo helps fill your pipeline with high-quality leads. Marketo Engage delivers the ability to listen to customer behaviors and respond in real time, regardless of page views, search terms, and company size.
With the help of advanced lead scoring, you can create unique scoring models that are updated after each interaction and automatically start sales activity when the timing is right. It is the lead generation that simultaneously engages and nurtures.
Available features include lead scoring, analytics and ROI tracking, landing pages and forms, segmentation, and more. Marketo focuses on data and analytics.
User-friendliness: Marketo isn't always the most straightforward tool, despite many users rating it as "best-in-class software." Many users assert that adequate training is necessary to use the application effectively.
Qualtrics - For Market Research
Finding the correct survey participants takes time, and a survey that no one completes is pretty much pointless. You can have access to tens of thousands of pre-screened, qualified opt-in survey respondents, both B2B and B2C, when you use
Qualtrics panel team One can acquire a representative sample and choose any target audience with the aid of Qualtrics. Obtain help for your best-in-class study at every stage, from survey launch to results reporting, to increase the accuracy of your tracking study sampling, which is 47% more consistent than conventional sample approaches.
When compared to other survey tools, Qualtrics' questionnaire creation features are significantly more sophisticated, and the reporting capabilities let you create complex criteria to filter and modify the data however you choose.
Additionally, Qualtrics provides top-notch customer support. "Their team manages the responders' incentives for us (where necessary) and responds quickly to particular requests,
Apollo.io - For Client Outreach
One million salespeople are assisted by Apollo's cutting-edge algorithms and exclusive data collection techniques in enriching and analyzing prospect data to boost the quality of interactions and opportunities.
Apollo is a top platform for sales engagement and data analytics that has earned the trust of 20,000 paying clients, ranging from startups with explosive growth to some of the biggest international corporations. Users get the most coverage while maintaining data accuracy because of its community-based method of crowdsourcing data.
These are some benefits of this integration:
Push contacts from Apollo directly into Outreach using unified data.
Deploy Apollo contacts into your outreach sequences for simplicity of execution.
Streamlined Workflow: When coordinating between Outreach and Apollo, eliminate procedures that are not necessary.
Pushing contacts from Apollo to Outreach will immediately sync those contacts with the same fields.
Notion - For Project Management
Notion is an improved online workplace that enables you to write, plan, organize, and manage your work. It improves productivity and streamlines processes. Notion is not a collection of many programs, unlike work suites like Microsoft 365 and G Suite. Instead, it consolidates all of your tasks, wikis, and notes onto a single platform.
Notion is perfect for authors, graphic designers, and other creatives as well as for marketers, managers, and other professionals due to its integration of task management with wikis and notes.
This list of Notion Alternatives can be useful if you're searching for a more all-inclusive application that can also handle administrative tasks like resource planning, time management, and client administration.
Notion is largely used for task management, collaboration, and the upkeep of an internal database. The majority of project managers use it for:
- Planned project execution
- Creating a roadmap
- Task creation and management
- Build a database
- Creating and preserving crucial documents, manuals, etc.
SALT - International Payments
Receiving payments from abroad is a challenging process to complete. There are numerous ways to guarantee a safe money transfer across borders. For international banking, Salt offers genuinely borderless solutions. Companies in India are using SALT to quickly and cheaply collect payments from customers all over the world in a variety of currencies.
With SALT fintech, you may send money anywhere in the world within 24 hours for just 1.75% of the entire transaction value. SALT has no minimum transaction requirement, regardless of whether you are a startup, SME, consultant, or freelancer. When utilizing SALT, there are no extra fees, yearly subscription costs, or markup rates. There are no fees associated with withdrawals, and your account won't be suspended.
